What we’ve tried to do with StreetSmart is create a simple way for restaurants to come together and raise money to help tackle the crisis of homelessness in our country. StreetSmart is ultimately about bringing together the restaurant industry to address the social crisis right on our own doorsteps. We realise that the success of this campaign depends on you and your staff. We hope you can join us in making this year’s campaign a great success.
The first step is to sign up to start your restaurant’s registration. We will follow this up with a phone call to the point of contact to arrange to pop in with all the print material you will need to get the ball rolling. Including our Customer Handling Guidelines for you and your floor staff. It’s a simple guide, that gives a few easy answers to some of the questions we foresee from your customers.
The campaign runs from the beginning of November until close of business December 2015.
The use of electronic tills makes the administration very straightforward. For most till systems a 0 VAT button is simply allocated to StreetSmart. Staff add the donation to the customer’s bill. At close of business each day, the end of day report gives the sum totals for StreetSmart.
At the end of each month we ask you to fill in the amount you have raised through a tallies link connected to our donations database. At the end of the campaign we liaise with your accounts department to collect and pass on the money raised to the chosen charities.
The table card and accompanying flyers/posters explain to the customer that a voluntary €2 will be added to the bill and that 100% of every donation is passed on to either Focus Ireland or the Peter McVerry Trust.
Last year less than 0.5% of customers declined to participate. During the lead-up to Christmas, most customers are very happy to ‘give a little something back’ after enjoying their meal.
To promote StreetSmart we are running two promotional prize draws. The first a weekly giveaway of a meal for two in participating restaurants using social media..Like, follow share etc. The other, an end of campaign grand prize of a summer holiday in Italy kindly donated by Topflight Holidays
StreetSmart provides all print materials to the restaurant, a small help pack will also be delivered. Administration is the only burden which is minimal. All we ask is that you provide us with a voucher for a meal for two as a prize to be given away in our weekly social media promotional campaign.
StreetSmart as a concept has successfully run for 15 years across England and around the World in Australia, New-Zealand, Canada and South Africa. Last year, restaurants here reported that participating in StreetSmartIreland had no effect on the level of tipping. Their experience has shown that customers are happy to contribute to the scheme and don’t make any adjustment to the level of tip they would normally leave.